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由于近期爆發新型冠狀病毒引發的肺炎疫情(2019-nCoV)，上海市政府 已啟動重大突發公共衛生事件一級響應。為貫徹落實上海市疫情防控工作領導小組的防疫工作指導方針，原定于2020年3月11～14日在上海新國際博覽中心舉辦的 2020 年中國家電及消費電子博覽會(AWE2020)將延期舉辦，具體通知如下：

中國家電及消費電子博覽會——AWE

2020年3月11-14日

AWE將繼續與您相約上海新國際博覽中心。

創建全新智能家居生態，定義未來智慧生活。

【參展聯系：馬小姐 15121196695 同V】

AWE2020主要信息

時間：2020年3月11~14日

地點：上海新國際博覽中心

展館：W1~W5，N1~N5，E1~E3

關于AWE

AWE作為亞洲規模最大、全球三甲的國際家電及消費電子展覽會，匯聚了全球最頂級的產品體驗場景、貿易商洽機會、技術戰略交流環境、品牌傳播聲量、多維度用戶人群、跨界交流平臺、資本市場關注，提升產業社會關注度和影響力，為參展品牌和合作伙伴全面賦能。2019年，AWE創造了10個展館，34萬人次、13萬平米規模、近900家全球領先品牌參與的全新記錄，以AI為核心驅動元素，充分體現了AI賦能下的智慧生活。

合作伙伴

AWE價值

觀眾數量持續井噴式增長

AWE2019觀眾數量近34萬人次，同比增長5.8%

其中企業高管、海外觀眾和消費者到達比例明顯提升，

預計2020年參展觀眾總數將突破38萬人次

專業觀眾驅動商務拓展及產業升級

消費者主導多維影響力

大眾消費者的到達比例每年以200%的速度增長，時尚和消費達人、網紅助燃了他們的熱情，參展企業產品創新性、場景互動性、體驗趣味性等多維度指標成為他們評判的標準。在AWE，消費意識超前的意見領袖不僅要嘗鮮，更將大眾對智慧生活的愿景帶給您。

全面覆蓋亞洲及歐美市場

展期四天，共有來自全球 多個國家和地區的超過20000人次國際觀眾參觀了AWE2019。其中，超過80%的海外觀眾來自亞洲及歐美地區拓展海外市場提供高效對接平臺。

大咖共論洞見產業新趨勢

AWE期間頂級峰會密集舉辦，國內外業界風云人物、跨界頂級大咖聚首于此，一同論道行業發展趨勢、洞察經濟脈絡。

同時，為了吸引更多的消費者關注，AWE還特設了豐富多彩的活動，如激發消費者購買需求的“京東全球品質購物節”、能夠增強傳播和體驗效果的“AWE廚電美食節”、在企業與消費者之間構建直接、高效的交流通路。

戰略發布技術革新

每一年，在AWE現場可以看到上百個企業發布全新產品、公布最新戰略、展示領先技術。通過AWE期間的產品發布會、戰略發布會、經銷商大會等，企業可以清楚地了解行業未來智慧生活的發展趨勢，深刻洞察消費者的真實訴求與愿望。

艾普蘭獎至高榮膺

每年代表著智慧生活領域的至高榮譽?艾普蘭獎的揭曉都會讓整個行業高度關注。媒體的聚焦、大眾的追捧、企業品牌背書的加磅，被很多企業視為對自身產品和技術的最高評價。尤其，2019年艾普蘭金口碑獎的評選，京東上線僅僅10天的時間里，共有超過300萬消費者進行投票，成為真正的口碑之作。

品牌宣傳資源全方位輸出助力企業造勢傳播

AWE每年都會投放大量高端優質廣告資源?黃浦江邊燈光幕墻、上海機場、上海電視廣播、社交媒體朋友圈，全方位信息傳播，激發公眾關注，讓更多的人了解AWE和參展品牌，幫助企業聚集3月最強聲量。

全球媒體量級矩陣國內外報道勢態高漲

AWE2019正值兩會，央視《新聞聯播》、《對話》、《深度財經》、《消費主張》、《第一時間》、《中國財經報道》、《新聞直播間》、《午夜新聞》等八大欄目對AWE2019進行了超過200多分鐘、長達三周的縱深報道，贏得了萬眾矚目的關注。

除央視外，全國各地電視臺，包括上海電視臺、東方衛視、北京電視臺、第一財經、 廣東電視臺、教育電視臺、江蘇電視臺等多檔節目先后對AWE進行了反復報道。

路透社、福布斯、埃菲社、日本經濟新聞社、紐約時報等全球知名媒體也前赴AWE2019進行深入報道；日本最著名的經濟節目之一、日本東京電視臺WBS專門派遣報道小組，深入AWE洞察中國家電與消費電子產業的發展趨勢與最新動向。

對 AWE 而言，2019 年意味著一個全新的起點，AWE 將進入一個全新的發展階段。 2020 年 AWE 的規模還將進一步擴大，計劃將擴至 13 個展館，展館面積將逾 15 萬平米。展示的產品品類將更加豐富，全球家電與消費電子行業在品質生活與智慧生活領域的最新創新成果都將在 AWE2020 得到展現。屆時，AWE 必將演繹更多精彩。

同期活動：

March 11-14, 2020

Awe will continue to meet you at Shanghai New International Expo Center.

Create a new smart home ecology and define the future smart life.

Awe2020 main information

Time: 11~14 March 2020

Venue: Shanghai New International Expo Center

Exhibition hall: W1 ~ W5, N1 ~ N5, E1 ~ E3

About AWE

Awe, as the largest international home appliances and consumer electronics exhibition in Asia and the top three in the world, has gathered the world's top product experience scenarios, trade negotiation opportunities, technology strategic communication environment, brand communication volume, multi-dimensional user groups, cross-border communication platform, capital market attention, improved the industrial social attention and influence, and fully endowed the participating brands and partners Yes. In 2019, awe has created 10 pavilions, 340000 people, 130000 square meters and nearly 900 global leading brands. With AI as the core driving element, awe fully embodies the intelligent life under AI.

AWE value

The number of visitors continues to increase in a blowout

Awe2019 has nearly 340000 visitors, up 5.8% year on year

Among them, the proportion of corporate executives, overseas visitors and consumers has increased significantly,

It is estimated that the total number of visitors will exceed 380000 in 2020

Professional audience drives business development and industrial upgrading

Consumer led multi-dimensional influence

The arrival rate of mass consumers increases by 200% every year. Fashion and consumption elites and online celebrities fuel their enthusiasm. Multi-dimensional indicators such as product innovation, scene interaction and experience interest become their criteria. In awe, opinion leaders with advanced consumption awareness should not only try new things, but also bring the public's vision of intelligent life to you.

Full coverage of Asian and European markets

During the four-day exhibition period, more than 20000 international visitors from many countries and regions around the world visited awe2019. Among them, more than 80% of overseas visitors come from Asia, Europe and the United States to expand overseas markets and provide efficient docking platforms.

On the new trend of industry

During the awe period, the top summit was held intensively, and people of the industry at home and abroad, top cross-border celebrities gathered here to discuss the industry development trend and insight into the economic context.

At the same time, in order to attract more consumers' attention, awe has also set up a variety of activities, such as "Jingdong global quality Shopping Festival" to stimulate consumers' purchase demand, "awe kitchen and electric food festival" to enhance communication and experience effect, and to build a direct and efficient communication channel between enterprises and consumers.

Strategy release technology innovation

Every year, hundreds of enterprises can be seen on awe site to release new products, release the latest strategies and display leading technologies. Through the product conference, strategic conference and dealer conference during awe, enterprises can clearly understand the development trend of the industry's future smart life, and deeply understand the real demands and aspirations of consumers.

Epland Award

Every year, the unveiling of the epland award, which represents the highest honor in the field of intelligent life, will make the whole industry pay close attention to it. The focus of the media, the pursuit of the public, and the endorsement of corporate brands are regarded by many enterprises as the highest evaluation of their products and technologies. In particular, in 2019, during the selection of the EPLAN golden reputation award, Jingdong only went online for 10 days, with more than 3 million consumers voting, becoming a real work of public praise.

All round output of brand publicity resources helps enterprises to build momentum and spread

Awe will launch a large number of high-end high-quality advertising resources every year, such as lighting curtain wall beside the Huangpu River, Shanghai airport, Shanghai TV broadcasting, social media circle of friends, to spread all-round information, stimulate public attention, let more people know awe and participating brands, and help enterprises gather the strongest voice in March.

Global media scale matrix domestic and international reports are on the rise

Awe2019 is in the second session of the two sessions. CCTV's eight columns, news broadcast, dialogue, in-depth finance and economics, consumption proposition, first time, China finance and economics report, news live room, midnight news, etc., have reported awe2019 in depth for more than 200 minutes and for up to three weeks, winning the attention of the public.

In addition to CCTV, TV stations all over the country, including Shanghai TV, Oriental satellite TV, Beijing TV, first finance and economics, Guangdong TV, education TV, Jiangsu TV and other programs have repeatedly reported awe.

Reuters, Forbes, EFI news agency, Japan economic news agency, New York Times and other global well-known media also went to awe2019 for in-depth coverage; one of the most famous economic programs in Japan, WBS of Tokyo TV station, sent a special reporting team to have in-depth insight into the development trend and latest trend of China's home appliances and consumer electronics industry.

For awe, 2019 means a new starting point and awe will enter a new stage of development. In 2020, awe will be further expanded to 13 pavilions, covering an area of more than 150000 square meters. The products displayed will be more abundant, and the latest innovation achievements of global home appliances and consumer electronics industry in the field of quality life and intelligent life will be displayed in awe2020. At that time, awe will play more wonderful.

[contact: Miss Ma 15121196695 same as v]