在2017年，32%的美國消費者對添加糖的看法比2016年更悲觀。尤其是新聞報道的影響，推動了這種觀點的轉變。在2017年10月至2018年1月期間，有關糖對健康影響的文章數量比提到鹽對健康影響的文章數量高出三倍。35%的美國消費者認為人工甜味劑對健康有害。不像白糖，例如蜂蜜，楓糖漿或紅糖等這樣的天然糖分被法國消費者認為是健康的。

In 2017, 32% of American consumers expressed a more negative opinion towards added sugars than in 2016. News articles and headlines, in particular, drive this change in opinion. Between October 2017 and January 2018, the number of articles dedicated to the health impact of sugar is three times higher than the one mentioning the health impact of salt.35% of US consumers agree artificial sweeteners are bad for health. Unlike white sugar, honey, maple syrup or brown sugar are perceived as healthy by consumers in France.

在Instagram上，有15.7億張圖片標簽為紙杯蛋糕，130萬張標簽為蛋糕，還有190萬張蛋糕設計圖片，每個人都能找到靈感、最佳實踐和教程來創建自己的蛋糕。

With 15.7 million pictures posted on Instagram tagged with #cupcake, 1.3 million with #cakeart and 1.9 million with #cakedesign, everyone can find inspiration, best practices, and tutorials to create its own cake.

西方消費者也希望看到更多天然成分，比如在德國，31%的口香糖消費者希望看到更多沒有人工成分的產品，而在年輕消費者中，這一比例最高。

More natural ingredients is also expected by Western consumers, such as in Germany where 31% gum chewers would like to see more products without artificial ingredients, with agreement highest amongst young consumers.

在中國，令人興奮的口味和新的口感都廣受喜愛，53%的中國消費者喜歡體驗新的口味，這一數字在25到34歲的年輕消費者中增加到了63%。在此背景下，瑪氏公司和京東于去年9月，聯手在中國推出了甜辣味的M&M豆。

Exciting flavours as well as new textures are praised in China. 53% of Chinese consumers would like to experience new flavours, and this number increases to 63% amongst young consumers between 25 and 34 years. In this context, last September Mars and JD.com launched sweet and spicy M&M’s in China.

2020，深圳世界食品博覽會仍將設立甜食、休閑食品展區，在這里，將帶給您更多全球甜蜜之味，將更多海外甜食、休閑食品品牌帶給國內消費者！2020年4月15-17日，深圳國際會展中心新館，與您不見不散！

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